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2 min read

Luxury comes with a purpose

As detailed in one of the very first posts I wrote here, luxury has changed a lot over the last decade - an evolution accelerated by the...

3 min read

N.F.T. : Non Fungible Token If you've landed on this blog because you typed "what is NFT" then well, first of all, welcome to this...

5 min read

The origins According to the Sybarite report, a department store is "a cohesive space with a high-end, multi-brand offering across...

3 min read

Before the pandemic, the retail was already undergoing massive changes, at a slow but undeniable pace. The integration of digital into...

2 min read

For the last 20 years working in marketing, those who know me know that I have always been a marketing geek, always reading lots of...

3 min read

We had just put the pen down from writing about meaningful luxury and how people wanted to buy more consciously, about how brands needed...

3 min read

What? Who's that guy? You have certainly heard or read about them, or even better : you may have met one already - sometimes without...

2 min read

After many years working in luxury, I believe that luxury has always shown the best resilience to any crisis. It has spent centuries...

4 min read

Luxury redefined, New Luxury: The Glow Up [ Luxury Brand Lab ] Manifesto If over the last decade the definition of luxury progressively...