Glow Up
[ LUXURY BRAND LAB ]®
Glow Up Luxury Lab is a London-based marketing strategy consultancy for premium and luxury brands
Premium & Luxury Brand Consulting Services | Freelance digital marketing consultant
Launching a brand is one thing. Standing the test of time thanks to solid foundations and a thought-through strategy is another. Short-term thinking will help you make profit tomorrow. Long-term thinking will help you build something meaningful, timeless, resilient and profitable for decades. Are you doing both? If not, your brand could become irrelevant before you know it.
What I can do for you
Glow Up Luxury Brand Lab is a premium and luxury brand consultancy. As a freelance brand consultant and a luxury brand strategist, I help my clients build stronger brands, that will test the stand of time, ensuring they grow whilst staying true to their voice & values, bringing to life its stories, and delivering a consistent, genuine, unique and culturally-relevant customer experience.
I also help FMCG brands looking for strategic and operational support as they embark in their premiumisation journey. My freelance marketing consultancy aims to support SMEs in their brand building journey.
My approach is 100% tailored to your needs, your budget and your timeline. No mission is the same. Contact me if you want to start a conversation.
I am a freelance marketing consultant, and as such, I am agile.
I can help you with small things and big things, from brand strategy definition, brand positioning / USP, brand language, to SEO, PR, paid media, digital campaigns, collabs, partnerships and more. I can also help you build a one page strategy or work with you on a brand plan.
Who I am
I am an experienced Marketing Director / CMO and currently CEO of a direct-to-consumer (DTC) brand. I am so passionate about what I do that, in my spare time, I choose to work with a few brands (never more than 2 or 3, depending on the mission and on the scope) as a marketing strategy consultant. I am based in London and so is my marketing strategy consultancy.
I come with 20 years of marketing and business development experiences, mostly within the premium & luxury sector, in global and local positions (Paris, New York & London) in global companies. I am very hands-on, happy to accompany you on a one-off project or in the longer term. I can help with global marketing strategies too.
Vision-driven, result-oriented, hands-on leader, I am well-connected and most of all, passionate about building the next generation of brands with heritage. And also a wines & spirits lover with many years in the industry.
BROWSE OUR FULL DATABASE OF MARKETING AND COMMERCIAL RESOURCES AND LUXURY REPORTS. NEWLY ADDED : the Bain Altagamma Luxury Report 2024 in pdf format. CLICK HERE TO DOWNLOAD THE FULL REPORT.
LEARN ABOUT THE DROP CULTURE : WHAT IS THE DROP CULTURE? WHICH BRANDS ARE USING IT? CLICK HERE TO READ ABOUT THE 'DROP CULTURE'
LEARN ABOUT PEI-HUO, THIS TREND BORN IN CHINA. CLICK HERE TO READ ABOUT THE PEI-HUO TREND
WHAT DOES DNVB MEAN? CLICK HERE TO READ ABOUT DNVB (DIGITALLY NATIVE VERTICAL BRANDS) AND HOW THEY OPERATE
IS LUXURY A CULTURAL ANCHOR? CLICK HERE TO READ MORE ABOUT LUXURY AS A CULTURAL ANCHOR
WHAT ARE THE KEY TRENDS OF FUTURE RETAIL? CLICK HERE TO KNOW MORE
WHAT IS NEW LUXURY? CLICK HERE TO READ ABOUT NEW LUXURY AND THE HENRY CONSUMER
Browse to discover more about Luxury
Whether you are looking to develop your brand's awareness, position or re-position your brand, build a solid marketing plan, scale up your existing operations or looking for help with a specific project, I can help. Contact me today!
CMO, CEO & MARKETING CONSULTANT WITH 20 YEARS OF EXPERIENCE
Experienced marketing strategist, 20 years building and growing premium and luxury brands.
Freelance digital marketing consultant in London | brand strategy freelance | Luxury brand consultant | Based in the UK, London
My areas of expertise are :
Brand marketing, Digital marketing, content creation, media campaigns, product & packaging development, heritage strategy, visual merchandising, customer experience, premiumisation journey. I can also help you with media planning, new product development, PR, Sponsorship, Partnerships, and Consumer insights.
Some of my previous client brands
